Best Apps for Business – Small Business Marketing Strategy

If you have a local business and are looking for a small business marketing strategy that works, then you need to invest in the best apps for business advertising. Business apps are fast becoming the new search engine for mobile and tablet searches and taking advantage of this technology is now affordable for small businesses.

Small Business Marketing Strategy

Marketing is generally one of the most costly elements to any small business, but a vital for growth. Traditional marketing strategies such as flyers and postcards can work extremely well, but as more and more people rely on their mobile phones for instant information and become more accustomed to instant gratification when searching for information; this is the ideal way to promote. Email marketing is estimated to have only a 4% open and read rate, so 96% of the cost of email marketing is wasted. Mobile marketing has a 97% open and read rate and is also located on your local clients mobiles which they carry with them all day long.

One of the greatest advantages of mobile marketing is the ability to reach people instantly. With push notifications, you can send out a daily special and as the largest percentage of notifications are read within an hour of being sent. This means you can bring the clients through the door minutes after sending out your notification.

No other marketing tool, with the exception of Google maps, gives you such a geographically targeted audience for your small business marketing strategy. When making use of both these new technologies, you can dominate your market as well as ensure that you only make use of permission based marketing.

What are the Best Apps for Business

Making use of interactive apps for your business marketing will ensure that your customers come back for more. Some of the best features included in the apps are reward programs that offer free deals after a certain number of purchases or discounts for loyal customers. A one touch contact button means ease of use and making use of GPS functions means being able to offer fun interactive offers to those who venture within a radius of your shop.

Your app should also include unlimited notifications so that you can offer as many specials to as many local residents as you would like to without having to incur additional costs. The best apps for business should involve a single setup and development fee with a low maintenance and support monthly cost. Until recently small businesses may have found the price-tag of five to fifteen thousand dollars far beyond their reach for development costs, and fortunately, this is not longer necessary. For an initial investment of around $1500 for development and less than $40 a month service fee, you can have unlimited notifications.


The New York Times stated that mobile marketing is the most powerful media ever invented and now is the time to take advantage of it and grow your business. You can start marketing your business to local residents and can begin to see results within your very first notification submission. As a small business marketing strategy the investment you make in the best apps for business means spending less and reaching more clients who want your services and products.

Start Your Online Business Small – Like a Normal Business

Today I’m gonna talk about a mistake that most soon to be online business owners do. After seeing lots of online e-commerce businesses come and go it is clear that starting small will give you lots of benefits if you are a small company trying to make it’s presence online.

Why do I say this? Simple. Let’s take an example. When it comes to eCommerce systems all of us like to have a fully featured, dynamic, vibrant (you name it) and a magnificent web site to begin with. That is where most of small business owners make a huge mistake.

Unless you have several dedicated staff members to maintain the web site on your behalf and ability to pay their salaries then you are better off doing it. But then again that does not mean you are a small business owner. right?

Most of us who are just stepping into the online world does not have that much of capital or resources solely for the online part of their business. So start small like you do in normal life. Then grow little by little. Lets say you run a retail computer shop in the suburbs. After one to two years doing business you feel the need to tap in to the online stream where huge opportunities awaits you. So you hire a professional web design company and have them built an eCommerce platform that has every possible feature you can imaging. Since most companies do customize existing open source eCommerce systems you normally get these features by default.

After that you start designing banners for hot products, related products, discounted products etc. and display them on the main banner area, side area of the web site and fill her up with content. Which is a good thing. Then you open up the web site to the general public and waiting for sales to come in. After couple of weeks you start to realize that your HOT products are not hot anymore. So you need to replace the current banners, badges, seals and advertisement site wide. Since you started big now you have to go through the entire process of designing the banners, filling numerous (sometimes around 50 different areas, trust me) promotional boxes, images within the site with new content etc. Before the launch in most cases the web design company gives you a head start with designing the initial banners and content. After that you need to have people on your side to maintain the site. If the site is two big then you can’t do it alone. Plus you cant afford any new staff since you have paid a huge chunk for the development o the web site. Of course you can hire the same web design company to maintain the site. But larger the site the more you have to pay.

So if you are small then don’t try to do pretend you are big online by adding huge amounts of time sensitive content, banners and other promotional stuff. Because later down the road it comes to a point where you cannot update the site properly and your web site visitors will get frustrated having to see the same old stuff again and again.

If you are small then do a small scale eCommerce web site first. Get some sales and then expand your store. Consider this advice from if you are really serious about being successful online.

Before You Start a Business – Small Business Tips

Prior to jumping into the world of running your own business, it’s important to understand just what it is that you’re getting yourself into – and how you can make the most out of it. Today’s post focuses on what I believe to be one of the most important lessons vital to understanding before you start a business – you get out what you put in. Things will not happen on their own, and if you want to see things in your business change (for the better), it is up to you to make it happen.

In many ways, working as an employee for a big company tends to give you the feeling that you are simply another piece to the puzzle. Jobs working for another man can make you feel that what you do isn’t important, that no matter how you try to alter your work ethic, it ultimately fails to affect the grand scheme of things. You have good ideas, but nobody ever gets to hear them! You might think that the majority of your job is smoke and mirrors, and that the only hope for progress is through playing your cards right in the game of inner-office politics.

Okay, so I might be a bit biased. But I’m willing to bet that maybe, just maybe, I am not that far off! While some employers are better than others in giving their employees a firm sense of responsibility and motivation, there is certainly something to be said for lack of accountability and how harmful it can be on a person’s morale. Quite simply, nobody likes to feel like they are just another brick in the wall. Nobody likes to feel like what they do doesn’t matter. When you are the owner of your own business, you are not just given a bit of added responsibility. You are given all of the responsibility.

The best analogy that effectively illustrates this point can be seen in the comparisons between team sports and individual athletics. Let’s pretend for a moment that you are the member of a basketball team. The success of your team certainly depends on your individual skill set, but it does not hinge solely on your ability to put the ball in the hoop. You must work as one cohesive unit. Even if you are a stand-out player, a talented team to play alongside you is absolutely crucial if you hope to win the championship game.

Playing on a basketball team is much like working for a large company. Generally speaking, the success of your team is not completely dependent on your individual skill set. Additionally, if you have an off game, your team will not necessarily lose the game. Your role is important, but no matter how you look at it, you will only be a contributing factor! Just remember, even LeBron James was unable to win a championship with a sub-par team that surrounded him in 2011. The Dallas Mavericks played as a cohesive unit, and ended up hoisting the trophy into the air as the best basketball team in the world.

Individual sports, on the other hand, are different entirely. Your success, or lack thereof, is dependent on how rigorous your training routine is and how dedicated you are to a committed regiment. If you work hard, day in and day out, your passion for excellence will come to light as you start to win races. If you do not work hard, your performance will suffer.

Lance Armstrong won the Tour de France seven consecutive times because he worked harder than his opponents. He rode his bicycle for six hours a day, committed to a stringent diet, and had a mental toughness that propelled him to the top of the sport. Individual sports can be incredibly liberating. If the star player on a failing basketball team decides to take up marathon running, they are no longer bound by the talent of their contributing members! Their success is up to them! In many ways, however, this can be unbelievably intimidating and pressure filled.

There are no smoke and mirrors to hide behind if you fail to perform. There is nobody to point your finger at, and no excuse to muster up in the face of your accusers. This is what it feels like to own your own company. You are no longer part of a team, playing a small role in the overall success of the organization. You are now the only one on the track. It is you against the world. If you put in the effort, you will reap the rewards.

Like so many other concepts relevant to running a small business, accepting this sense of responsibility is often very difficult for new business owners. Of course, it is far easier to close your eyes and hope for the best, rather than grabbing the bull by the horns and making things happen.

As I built my clothing company from the ground up, I traveled to cities near my home state of Minnesota to pitch my brand to store owners. I visited retailers in Milwaukee, Madison, and Chicago with a backpack full of t-shirts, a catalog displaying our pricing information, and an order form that I hoped would soon be filled out. In additional to my local sales strategy, I developed a spreadsheet that contained contact information for buyers across the country in cities that I was unable to meet with in person. With each release, I relentlessly pursued each buyer with my new product offerings, hoping to close deals and develop relationships with those interested in the brand.

As a small brand, the going was rough. Incredibly rough. But with persistent, relentless contact methods, I was eventually able to develop relationships with many retailers that I continue to work with today. These relationships do not exist because they were handed to me. They exist because I was relentless in my pursuit to build a solid chain of retailers.

A common question that I hear from friends and supporters hoping to start their own clothing company is, “I see that you have retailers that carry your products across the country. How did you build these retailers?” After explaining to them that I was only able to build this list of retailers with persistence and dedicated sales tactics, it often feels as if I have just poked a needle into their balloon of confidence. “Wait… you mean you pursued some retailers for several years before you were able to work with them? You actually called 125 retailers with each product release?”

Unfortunately, there is usually a general attitude of, “That sounds like you put in a massive amount of work to get where you are today. I was hoping that it wasn’t going to be that difficult.” No, seriously! In nearly every conversation that I have had with aspiring entrepreneurs, they are always shocked to hear how long and strenuous the path has been. I guess I have been speaking with team players, not individual athletes.

In many ways, your business is very similar to a vegetable garden. If you do not tend to the garden, your vegetables will die. You must be vigilant in watering the plants, tilling the soil, and picking the weeds that attempt to overpower the healthy produce. You must also build a fence to keep out intruding animals eager to steal from your bountiful harvest. And let’s not forget how important the initial planting phase is!

Every element of the garden is just as vital as the last. Without a proper fence, your wonderfully ripe tomatoes and carrots will be destroyed by the ravenous rabbits. Without water or proper soil, the plants would simply be fighting for survival. Your business is very similar. If you hope to see a prosperous company, you must understand that each individual element is just as important as the last. Without spectacular customer service, your optimized operations strategy is utterly irrelevant. Without a beautiful website, your amazing price points are unimportant.

If you wish to see your business ripe with tomatoes, carrots, and squash, you must give it a proper fence, till the soil, and pull the weeds. Additionally, properly managing your garden is not a neighborhood activity. If the garden is a mess of weeds and dead vegetables, you cannot point your finger at the neighbor across the pond and proclaim that it is their fault!

When you are the owner of a company, there is nowhere to hide. The success of your company is in your hands. Exciting, isn’t it? If you give effort every single day, and put your heart and soul into your company, you will enjoy a flourishing business that gives you a tremendous sense of satisfaction. Remember, you might not necessarily enjoy it overnight! But if you work harder than your competitors, the consequences of this effort will be seen in the professionalism of your business.

If your company is not where you expect it to be, ask yourself one simple question. “Am I really giving 100% effort in running this company?” Are you doing everything you can to help this company succeed in a timely and effective manner? If the answers to these both of these questions are a resounding “yes,” and it has been six months, give it some more time. If you answered yes, and it has been two years, give it some more time. If it has been five years, give it some more time! Just remember, the cream always rises to the top.

Sometimes it just takes a while to get there.